Printed Paper Bags: Brown Kraft or White as the Base
For printed paper bags, choose brown kraft if your brand is natural, rustic or earthy and your logo is one dark colour, and choose white if your logo uses bright colours or your food needs to look clean and light. Packery stocks plain brown and white versions of the same bag sizes, so you can compare both and order either one by the carton today.
Key takeaways
- Brown kraft suits one-colour dark logos and a handmade, natural look. White suits multi-colour logos and a clean, bright look.
- Packery sells matched brown and white pairs: No.4 SOS, 1SO satchel and 2SO satchel come in both colours at the same size.
- White SOS No.6 and the White D. Bread Satchel fill the larger white sizes.
- These are plain stock bags you can order now. For logo printing, start at custom print or contact us.
- No minimum order, prepaid online.
Does a logo look better on brown kraft or white paper?
A logo printed on white paper shows its true colours, because the ink sits on a light, even background. On brown kraft, the paper colour shows through lighter inks, so dark single-colour logos (black, navy, deep green) read most clearly while pale or pastel shades tend to look muted.
That makes the choice partly a question of your artwork. If your brand colours are a bright red, a soft pink or a mix of several colours, white is the safer base. If your logo is a simple black mark or a stamp-style design, brown kraft gives it a natural, rustic feel that many cafés and bakeries want.
How does food look in a brown bag versus a white bag?
Brown kraft looks earthy and handmade, which matches sourdough, pastries, burgers and anything sold as artisan or home-style. White looks crisp and clean, which suits sweets, sandwiches, deli items and venues with a bright, modern fit-out.
Think about what the customer sees when the bag is open on the counter or the table. A brown bag frames golden baked goods warmly. A white bag makes colourful items such as macarons or iced biscuits stand out, and it gives a more polished look for gift-style takeaway.
Which brown and white bags does Packery have in matching sizes?
Packery stocks matched pairs where the brown and white versions share the same size, so you can pick a colour without changing your bag size. White also comes in larger formats that do not have a brown twin in this list.
| Product | Size | Material | Colour | Carton qty | Carton price | Price per item |
|---|---|---|---|---|---|---|
| No.4 Bag – Brown SOS (Carton of 2000) | 127x77x235mm | Virgin Paper | Brown | 2000 | $84.97 | $0.04 |
| No.4 Bag – White SOS (Carton of 2000) | 127x77x235mm | Virgin Paper | White | 2000 | $93.34 | $0.05 |
| No.6 Bag – White SOS (Carton of 2000) | 150x90x270mm | Virgin Paper | White | 2000 | $118.91 | $0.06 |
| Kraft Bag – 1SO Satchel (Carton of 500) | 175x102x51mm | Paper | Brown | 500 | $6.93 | $0.01 |
| Bag – White 1SO Satchel (Carton of 500) | 175x102x51mm | Paper | White | 500 | $7.12 | $0.01 |
| Kraft Bag – 2SO Satchel (Carton of 500) | 235x127x51mm | Paper | Brown | 500 | $9.80 | $0.02 |
| Bag – White 2SO Satchel (Carton of 500) | 235x127x51mm | Paper | White | 500 | $10.07 | $0.02 |
| Bag – White D. Bread Satchel (Carton of 500) | 379x279x61mm | Paper | White | 500 | $33.63 | $0.07 |
Every product page shows the carton price and the price per item, so you can check the exact figures before you order.
SOS bags or satchels: which shape works for printed bags?
SOS bags stand up on their own with a flat base, so the front panel faces the customer on the counter and your logo stays visible. Satchels lie flat and suit items slid in sideways, such as a pastry, a sandwich or a loaf of bread.
The No.4 SOS bags are virgin paper and come in brown and white at the same size, which suits a café that wants a stand-up bag for muffins or small takeaway orders. The 1SO and 2SO satchels are paper, also in both colours, and work for single pastries and sandwiches. For bread, the White D. Bread Satchel is the long, wide option in this range.
Which one should I buy?
Match the bag to your menu first, then pick the colour that suits your logo and your food.
- Bakery or artisan café with a dark one-colour logo: Kraft Bag – 2SO Satchel (Carton of 500) for pastries and sandwiches, and No.4 Bag – Brown SOS (Carton of 2000) for stand-up takeaway.
- Patisserie, sweets shop or modern café with a colourful logo: Bag – White 2SO Satchel (Carton of 500) for single items, and No.4 Bag – White SOS (Carton of 2000) for stand-up orders.
- Small single items such as a croissant or a cookie: Kraft Bag – 1SO Satchel (Carton of 500) in brown, or Bag – White 1SO Satchel (Carton of 500) in white.
- Larger stand-up orders with a clean look: No.6 Bag – White SOS (Carton of 2000), the bigger white SOS size.
- Bread loaves and long baked goods: Bag – White D. Bread Satchel (Carton of 500).
If you are unsure, order a carton of each colour in the size you use most and see which looks right with your food and your counter. For more bag shapes and sizes by venue type, see Paper Bags Wholesale: Bakery, Takeaway & Retail Sizes, or browse all bags.
Can I get my logo printed on these bags?
Custom printing with your logo is available on selected products. The bags in this article are sold as plain stock bags, and you can order them now without waiting on artwork.
To ask whether a particular brown or white bag can be printed, start at the custom print page or contact us with the bag you are looking at and your logo. For ideas on branding other packaging items, read Personalised Food Packaging.
Ordering plain brown or white bags
There is no minimum order. Bags are sold by the carton, all orders are prepaid online. Delivery is $35 flat to metro areas, free on orders over $750, and $75 flat to regional areas, free over $1,000. Delivery time is 3–5 business days to capital cities and 4–6 business days regional. Damaged or faulty items are replaced or refunded free; there are no change-of-mind returns. When you know your sizes, use quick order to add cartons in one go.
Setting up or restocking your packaging?
Send us your list for a trade quote, or price it yourself in the cost calculator.
No minimum order · free delivery over $750 (metro) / $1000 (regional) · damaged items replaced free · Delivery details
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